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 Anyone walking into a poker
room will undoubtedly notice the ever-present stack of Card Player Magazines awaiting them, free of charge and packed with articles,
interviews and photographs. Over the past few years, Card Player has become a household name to even the most casual players, proving
that Barry and Jeff Shulman are doing more than a few things right.
Barry Shulman was born May 8, 1946 in Seattle, Washington. Although he began playing poker during college in the 1960s, Barry decided
to take his life in a different direction when he became a real estate developer, planning to ultimately retire and play golf. This
career decision turned into a 25 year break from poker until he rediscovered the game in the mid-1990s and moved to Las Vegas to
pursue his next venture. In 1999, Barry used his retirement funds to purchase Card Player, which has since become a publishing
powerhouse in the poker world. Card Player Magazine has grown to 126 pages per issue and is the number one
print media outlet in poker. When originally launched in 1987, the magazine was intended for advanced players, but Barry saw
potential for growth beyond a narrow audience. Now, Barry takes pride in the fact that his magazine is one that appeals to the
mainstream reader in addition to poker enthusiasts. He later went on to curb the competition when he bought Poker Digest. Even more
popular than the print magazine is CardPlayer.com, a site that Barry works to expand while his son Jeff now tends to the
daily business of the magazine. Upon Barry acquiring the site, it only had one page – a sharp contrast to the enormous source of poker
information it is today. According to Barry, 10,000 people visit the site on a daily basis. In addition to his successes in
the publishing world, Barry is also an accomplished poker player. He has cashed several times in the World Series of Poker, including
winning a bracelet in the $1500 Seven Card Stud Hi-Lo Split Eight or Better event in 2001. Barry also made the final table of the 2003
World Poker Tour UltimateBet Poker Classic II
in Aruba, finishing fourth. His poker successes include a second place finish at
the Professional Poker Tour and wins at both the California
State Championship and the Bellagio Five-Diamond World Poker Classic. Barry is the chairman of Card Player Media LLC and the publisher of
Card Player, Card Player Europe, and Card Player College. Although he obviously knows his stuff on the felt, Barry insists it is only for fun,
saying "I don't consider myself a professional poker player or even a semi-pro. I consider myself a businessman who plays poker."
 Barry and Jan Shulman’s son, Jeff
"Happy" Shulman, was born February 18, 1975 in Seattle, Washington. Jeff Shulman started playing poker in third grade, attributing
his skills now to the days of playing with his summer camp buddies as a kid. He graduated from University of Washington and was a real
estate investor before he joined Barry in publishing. Jeff was originally brought on board by his father to Card Player in October
1999 because of the passion and energy he exuded and the connections he had already made in the poker industry. Jeff is now the
president and chief operating officer of Card Player Media LLC. Although Jeff works hard on the magazine every day, he gives his
father most of the credit: "The reason Card Player is successful is because Barry is crazed. He... works eighteen
hours a day, and always has ideas. I've never seen someone so excited about a business." Like Barry, Jeff has also cashed in several
World Series of Poker and World Poker Tour events. He competed in Poker Superstars III in 2006, finishing in the "Elite Eight."
Perhaps his most prestigious finish was when he took 7th place in the 2000 World Series of Poker Championship, good for over $146,000.
Jeff also appeared in the 2004 instructional video Poker for Dummies with Barry,
Chris Moneymaker,
Adam Schoenfeld and
Shirley Rosario. Jeff is married, has
one child and lives in Las Vegas where he and Barry continue to work on expanding Card Player Media.
Photos taken on the set during filming of Poker for Dummies. |
